African policy and institutional stakeholders discussing trade and competitiveness priorities

For Institutions

Evidence for stronger programmes, policy and implementation.

Institutional support

Better Evidence. Better Intervention.

Institutions need a clearer view of the competitiveness constraints affecting the businesses and sectors they support.

Asanda Africa combines research, diagnostics and implementation insight to help institutions identify capability gaps, strengthen programme design, support evidence-informed policy and connect interventions with practical business needs.

Government Trade Promotion Organisations Chambers & Industry Associations Universities Development Partners Financial Institutions
Problems we help address

Where Support Misses the Real Constraint

Institutional programmes are more effective when support is based on evidence about what businesses actually need, rather than broad assumptions about readiness or capability.

African institutional stakeholders reviewing evidence on business competitiveness
01

Unclear Capability Gaps

Programmes need a stronger evidence base for understanding where businesses are constrained and what should be prioritised.

02

Generic Interventions

Businesses at different levels of readiness may require different forms of support, referral and capability development.

03

Fragmented Support

Finance, standards, training, trade promotion and research often sit across separate institutions and programmes.

04

Evidence to Implementation

Research creates more value when findings can inform programme design, policy choices and practical implementation.

Institutional diagnostics

ACD™ for Institutions

The Asanda Competitiveness Diagnostic can be applied across groups of SMEs to create a more consistent view of readiness and capability gaps across a programme, membership base or business portfolio.

See More Than Individual Business Scores

A portfolio-level view can help institutions identify recurring constraints, understand where support is most needed and make more informed decisions about programme priorities and referral pathways.

01Establish a comparable readiness baseline across participating businesses.
02Identify recurring capability gaps across a cohort or portfolio.
03Use evidence to target programme support more precisely.
04Connect specific needs with relevant institutional support mechanisms.
Institutional stakeholders reviewing SME competitiveness information
Illustrative portfolio view

Competitiveness across five dimensions

Industrial Strength
Export Skills
Export Readiness
Strategic Capability
Market Performance
Visual bars are illustrative only and do not represent published institutional results.
Research & evidence

Evidence for Better Decisions

Asanda Africa develops and interprets evidence on competitiveness, export readiness, economic development and regional trade so that institutional decisions can be grounded in a clearer understanding of the problem.

01Competitiveness and export-readiness research
02Sector and capability analysis
03Research reports and policy insights
04Evidence for programme and intervention design
05Decision-support resources for institutional stakeholders
Trade and competitiveness data analysis
Trade research report
SME field research interview
Policy & implementation support

Move Evidence Into Implementation

Institutional value is created when evidence informs what should happen next. Asanda Africa connects research and diagnostics with decision-making, intervention priorities and implementation pathways.

01

Understand

Use research and diagnostics to clarify the business, sector or institutional challenge.

02

Prioritise

Identify which capability gaps and institutional constraints require attention first.

03

Design

Use evidence to inform programme design, recommendations, policy insight and targeted interventions.

04

Implement

Connect the identified need with relevant expertise, programmes, institutions and support mechanisms.

African business, research and institutional stakeholders collaborating
Research collaboration

Build the Evidence Together

Asanda Africa collaborates with universities, public institutions, trade organisations, development partners and other stakeholders around practical research questions linked to competitiveness, economic development and trade.

01Industrial competitiveness and SME capability
02Export readiness and regional trade participation
03Skills, economic development and institutional collaboration
04AfCFTA implementation and practical trade-support questions
Start with the institutional challenge

Discuss What You Are Trying to Solve

Explore institutional diagnostics, research support or a collaboration around a specific competitiveness or trade challenge.