Research, diagnostics and practical trade pathways for African businesses and the institutions that support them. Asanda Africa helps identify competitiveness gaps, prioritise action and strengthen export readiness.
Asanda Africa combines trade and competitiveness research with the Asanda Competitiveness Diagnostic (ACD™), trade intelligence and institutional collaboration. The organisation works alongside existing trade bodies, financial institutions, standards organisations, universities and development partners rather than replacing them.
Research only creates value when it leads to clearer decisions and practical next steps.
The ACD™ assesses five connected areas of business capability. The purpose is to show where a business is strong, where it is exposed, and which capability should receive attention first.
Business competitiveness is shaped by more than the business itself. Government, academia, trade promotion organisations, chambers, finance, standards bodies, development partners and regional bodies all influence whether a business can compete successfully.
Different audiences need different forms of support. Select the pathway that best matches where you are.
Asanda Africa works with governments, trade promotion organisations, chambers, universities, development partners, financial institutions and other trade-support actors seeking stronger evidence for programme design, policy and implementation.
Assess a business, explore institutional support, or speak to Asanda Africa about research and collaboration.
